Antony James

Co-Founder & Managing Director

Connect with me
Email me

As co-founder of Sterling, Antony sets the long term vision of the company and manages strategic planning. With a wealth of experience, Antony is also at the centre of product development, ensuring Sterling is at the forefront of the industry. He is also responsible for finances and budgets, maintaining profitability and target growth.

Andy Carter

Operations Manager

Email me

Overseeing all operational functions, Andy has recently moved into his role as operations manager.  Increasing efficiency and factory capacity is at the heart of his role, whilst controlling the production budget and performance.  With 20 years of experience at CAT, he will be implementing methods to ensure Sterling thrives as a world-class manufacturing facility. 

Jarl James

Sales Director & Key Account Manager

Connect with me
Email me

Jarl manages the sales team, monitoring sales levels and production capacity, whilst coaching team members to increase capabilities and team performance. As well as sales, Jarl manages key accounts, helping to maintain relationships and develop new openings. He is also responsible for marketing activities, including strategic planning and implementation. 

Peter Watt

Production Manager

Connect with me

Overseeing the factory production, Peter ensures efficiency, quality workmanship and support for engineers. He also coordinates builds according to experience and technical specifications.

Grant Owen

Sales Executive

Connect with me
Email me

Grant meets clients to discuss requirements and specifications, helping them choose the right product for their needs. He also liaises with truck dealers, ensuring chassis requirements are correct and clients are fully satisfied with their product.

Kelvin Carruth

Sales Executive

Connect with me
Email me

Kelvin plays a pivotal role in increasing efficiency throughout our processes and keeping our ERP system on track. He also provides support for Jarl, our sales director and makes sure quotes are completed and sent accurately and timely.

Terry Carruth

Purchasing Manager

Connect with me

Terry is in charge of stock, keeping track of all our products and components, crucial to making sure our trucks are built on time. As well as that, Terry’s responsible for finding new suppliers which meet our needs and those of our customers.

Jarl Farrant

Internal Account Manager & New Lead Generation

Connect with me

Focussing on generating new leads through telemarketing and digital methods, Jarl helps to increase our database of contacts and leads. His role also involves being a key point of contact for our UK accounts, taking enquiries from quotation to order stage.

Cindy Culmer

Planning Manager

Connect with me

As Planning Manager, Cindy schedules production and ensures the smooth handover of jobs to the production team. Communication is a vital part of her role, liaising with customers, the purchasing team and the production team to guarantee needs and requirements are understood and fulfilled.

Rory James

Support Coordinator

Connect with me

Rory plays a pivotal role in helping clients maintain their beavertail trucks. He coordinates the support and parts team to make sure every client experiences an accurate and timely service.

Becca Hindley

Marketing Coordinator & Type Approval Manager

Connect with me
Email me

Becca develops the marketing strategy, focusing on brand awareness with marketing activities ranging from organising exhibitions to social media.  Becca also ensures all builds are covered by industry recognised approvals and accreditations such as National Small Series (NSS) and Individual Vehicle Approval (IVA) – critical to guaranteeing build times and schedules.

David Carruth

Parts & Servicing Manager

David makes sure all your aftersale needs and requirements are taken care of, ensuring consistent quality of service throughout.  Arranging back up for breakdowns, David makes sure there is minimum down-time.

Lois Johnston

Finance Manager

Connect with me
Email me

Managing accounts on a day to day basis, Lois is crucial to keeping our finances in check, organised and running smoothly. She also works closely with the purchasing, operations and sales team to ensure customers and suppliers experience a first class service.

Phil Hunwick

Technical Support Manager

Phil provides support and training to increase the technical skills of front line managers at Sterling. His role is pivotal in ensuring we never settle until we’ve built the best. Phil also gives technical support, focusing on warranty claims and working with our customers to ensure minimum down-time.